#TalkTrash

I designed their brand identity for the campaign to make it memorable and unique to their younger audience. I also built out their microsite, landing page, iconography, advertisement visuals, and accompanying collateral.

Not only did they reach a new audience through their social media presence, but Southface’s website also experienced a new visitor rate surge. Offices all around the country downloaded their campaign collateral (recycling posters, infographics, signage) and interacted with their posts on social media. The campaign made a $40,000 contribution to their annual fund.

My design work on Southface’s public awareness campaign, Talk Trash, was chosen as one of Rubicon Global and Sustainable Brands’ Waste Fit Champions of 2018, a program that recognizes leaders in sustainability, waste diversion, and recycling.

I created several downloadable freebies as a trade for viewers clicking on our calls to action. Our calls to action featured on ads and social media posts were for viewers to become participants in learning about how to talk about in their office space. Participants signed the pledge to #TalkTrash in their office.

Taking the pledge would sign them up for emails that would welcome them to the #TalkTrash community and give them access, over a series of emails, to downloadable educational material teaching them how they can start Talking Trash at their workplace.