Siani The Editor

I built the website, iconography for the site, the logo identity system and brand guide as well as the business cards. By addressing her challenges and taking into account her goals, we were able to decide on a look and feel for her new identity system, and a website that we felt properly marketed her work to her ideal clients and collaborators.

I explored stylescapes to bring out two personalities for her site. To determine the direction of the brand, we needed to understand how her work is made and capitalize on that process. The most important part of her work is communicating with the client to construct their creative vision.

When Siani works on a project she needs to understand what the client is looking for and skillfully boil it down into a cohesive and achievable goal. I planned out two ways that we can show this process.

Siani told me during our discovery call that because she works remotely the majority of the time, she wanted to make sure that clients felt confident leaving their projects in her hand. Editors are used to working within the narratives that directors set, however, we wanted to make sure that on her identity she spoke to her approach as a creative.

With the new layout of the site and the use of simple animations, we were able to direct viewers through her process and background easily and understandably. This allowed the navigation through the site to feel more natural and tell her story more clearly.

As a fully remote editor, it was important to make sure that the mobile site matched the energy of the desktop site so that when she is sharing her information with potential partners they can learn more about her work on the go.

The bounce rate on her site has decreased by 83%. Her page views have increased in comparison to the last year by 120%. The majority of visitors spend an average of 2min longer on each page. Siani feels more confident about showing her work to future clients.

Let’s Work Together!