Web and Graphic Designer
Web and Graphic Designer
As grassroots faith organizers they believe that the voice of faith communities must be brought to the forefront of the fight against the climate crisis. However, as they tackle solar energy advocacy as well as a myriad of additional equity issues in their surrounding communities, they struggled to find a singular visual identity for presenting their work and effectively reaching out to their intended audience.
Alabama Interfaith Power and Light is an organization committed to social justice through the work of environmental equity. The nature of their work means they are often communicating about and are actively involved in many projects at once.
The evidence is clear. The ALIPL team is doing important work and they needed to have an easy place for their current members and projected millennial audiences to find information about the many projects they do. Their old logo and website just weren’t meeting their needs.
The ALIPL team needed one official logo for their organization. We decided to pick what was best from each logo they have used for their material.
Their largest demographic, who has been participating in ALIPL’s work for a long time, is most familiar with ALIPL’s current green logo identity. We decided to lean more in that direction for the layout and color scheme.
We talked about their identity and what makes their work so important — The south, and the way that energy equity stretches across all communities.
We explored the parameters of the current logo and I found a way to bring a clean and modern edge to the typography and colors.
Website iconography and a brand guide were created so that their team will be empowered to create cohesive content that matches their aesthetic that they can feel excited about.
Since ALIPL is an Alabama chapter part of a larger organization called, IPL, we wanted their specific members to feel that their site was unique from the other chapters.
Their old website navigation was causing them to have less engagement than wanted. Clearing up their website navigation, bringing in brand-matching visuals would help us to clearly tell their story in an engaging way.
Their new website needed to be a spot for information about current projects, a place for new members to hear their story as a chapter of the larger IPL, and serve as a blog where readers can learn about news in the environmental advocacy space.
Their new website is now both attractive and usable for their current audience and the younger demographic who they are further reaching out with on social media.
Since the unveiling of their new website, visitor rates have increased steadily. The average time a visitor spends on their website has increased to 12min. As intended most visitors come to their page to learn about their work, and their projects and read their blog.
Faith-based organization, ALIPL, is well respected for their responsive outlook on environmental equity advocacy.
Those pages account for the most spent time on their website averaging around 4min. About 1-2min is spent longer on the blog page in comparison to their other pages.
Their new visitor rate has increased by 123%. 83% of their visitors are new to their site which is great for their goal of reaching new audiences and expanding their reach through digital communication.