ALT College

I designed the ALT logo, illustrations for print, and posts for social media. When creating the brand identity for ALT College, I wanted to focus on two main aspects of the community: solidarity in decolonized learning, and transfer-ability through digital platforms.

The new social media posts were well received by members of ALT College. Members reached out and expressed the way that they felt seen and understood by the way we addressed social stigmas with light-hearted graphics. Our clear graphic both reflected the demographics of the group and allowed the guidelines of this membership to be well understood amongst members.

I explored calligraphic typography as well as Hindi and Arabic writing styles that reflect the multi-cultural South-Asian heritage of the founder of ALT College. She expressed how important it was to decenter whiteness and claim the space for Black, Brown, and South Asian voices in a pro-Black inclusive manner. While Dr. Sethi does that with her words and the facilitation work she organizes within ALT College, I took the opportunity to mirror that with colors, texture, and typography.

ALT College is a virtual community for college-aged folks, building a radically Authentic, Loving, and Transforming space for learning. Showing that vision via diverse representation and anti-capitalist messages made the depth of the images more impactful for members.

We work hard to fight oppressive system that harm our friends. Healing from world traumas is a process. ALT College is all about cultivating a unique sense of resiliency.

ALT College members are avid learners. We are all works in progress but we are also enough. Affirmations are key!

Community support is a must. We keep it real…

Real- Authenticity
Real- Love
Real- Transformation

Let’s Work Together!